One of the hardest things new marketers face is figuring out what to write about. You stare at the blank screen watching the cursor tick away while you start to doubt yourself. Maybe a bead of sweat rolls down your forehead. You start thinking, "Man, is it really worth this much pressure?"
It doesn't have to be like that. You really can write, even if you don't think you're a writer. All you have to do is write about something you know and love. Maybe you're a dog trainer: Write about the best method of house-training a puppy! Do you love to ski? Write about your beginning experiences with tips about how to stay in the game.
Personally, I love performing and music, so I often write about those experiences. When you write about something you know well and love to do, it automatically becomes interesting to others because you write it with ease and it just seems to flow.
I do have a really good tip for those of you who are still sitting there watching that cursor. Have you ever written a FAQ? It's actually surprisingly easy. Small business owners (and even people who work for larger corporations) tend to answer the same 10 to 12 questions all the time. Different people ask them, and they don't answer all 12 every day, but if you think about it, you probably have some pretty stock answers that you give over and over again.
What does that mean exactly? Well, for one thing, it means that people generally want to know the same things about what you're doing. If people in real life want answers to these questions, you can bet that people are asking them out in cyberspace as well.
So here's the idea: Write down as many of those questions as you can. I did mine in a numbered list format. Then it's easy to just go back and simply answer them one-by-one. I almost felt like I was back in high school taking an essay test -- only this time I KNEW all the answers!
Once you've written and answered your list of Frequently Asked Questions, write an introductory paragraph or two. Ideally, you'll explain your business and let the reader know exactly what you're doing. You could say, "I run a website selling surveying equipment. These are questions I get asked all the time in my line of work, and I thought it would be helpful to write an article answering them once and for all."
You can go into as much or as little detail as you want in these intro paragraphs -- remember, no one is actually grading this paper! You just need to give your reader something that shows you're a person and an idea about what you're trying to accomplish in your article.
Last, give it a read-through and spell-check and you're done! Then you can submit said article via your favorite article submission service and you'll be well on your way to fame and fortune. See how easy that was? Stop fretting and write your FAQ today. You never know how many hits your website might get as a result of that little bit of effort.